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A new Market Call is posted
every market day.

Disney Co, Walt, DIS
Market Call™ for July 31, 1998
Contributed by Mark Seleznov, TrendTrader.com.

The purpose of this Market Call section is to educate readers in technical analysis patterns and indicators. As with all investment information, you need to research information and consult your financial advisor before initiating any strategies that are contained in Market Call.

Also, you must realize that as with all trading strategies, opinions can change quickly depending on market conditions and developments.

Splits and Support Lines

Some people feel that just because a stock splits, it will continue to rise. That is NOT true. There is NO evidence that after a stock split, a stock will continue to rise.

After DISNEY, DIS, split on July 10th, there was an initial surge as there sometimes is after a split. However, DIS failed to move higher and is currently lower than before the split.

Further, on a split-adjusted basis, at the current 35 level, DIS is at critical support. If DIS breaks this 35 support level, that goes back to January 98, I see lower prices ahead.

I would exit longs on a break below 35 and consider a short position at this level. I would place my stop at 37.

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Mark A. Seleznov is a General Securities Principal and Managing Partner of Trend Trader, LLC, a NASD, SIPC broker/dealer firm located in Scottsdale, Arizona. A professional trader for over 25 years, Mark was a Market Maker on the Philadelphia Stock Exchange, a Retail Registered Representative, and futures trader. Mark is an author and recognized expert in equity Day Trading. His popular radio show, Let's Talk Trading airs Saturdays at noon on KFNN 1510 AM in the Phoenix area. He conducts seminars in Equity Day Trading and offers his firm traders training and support. Mark writes articles for market publications and Internet sites that focus on trading.

Market Calls is a daily syndicated column on trading by Mark A. Seleznov, Managing Partner of Trend Trader, LLC. For information on obtaining Market Calls for your web site, newspapers, or publication, contact Trend Trader, LLC at 602-948-1146


Disclaimer: Trading in securities may not be suitable for all individuals. Consult your broker or other professional to determine your suitability. This is not an offer to buy or sell securities. The advice given above is of a general nature and should not be taken as a recommendation to buy or sell the referenced security.

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