| While we don't see so many mailings when the | | | | As always, if you or any of your friends have a real |
| marketing budgets shrink, now is the time to send | | | | estate question, I'll be happy to help. |
| more, not less, to your "farm." One of the pieces | | | | Regards," |
| that has been overused and it simply not effective is | | | | When a call comes in you will simply ask for the |
| "Free Market Analysis." If you'd like to get some | | | | model name or description to let you identify the |
| response to your mailings, try this approach. | | | | home and flip to that page of your data. You'll be |
| Find a subdivision, town home or condo complex, in | | | | able to tell them recent sales information, what didn't |
| which the models were built with only slight variations. | | | | sell, how long the average time on market, and |
| Many will have model names and will differ only in | | | | follow with the line, "Of course it will depend on |
| amenities like basement, fireplace, etc. Gather the | | | | condition, but that's the current range." |
| sold, active, pending, and expired data by model for | | | | It's important to repeat the mailing three of four |
| the past two years and you're ready to send the | | | | times a year, always with the same message, and |
| following note or card: | | | | you'll be amazed at the response which tends to |
| "Hi, I've just finished my analysis of (complex or | | | | increase with each mailing. As time passes you'll also |
| subdivision name) and the average sold price has | | | | get familiar with the names of the homeowners and |
| (whatever). While the market remains (blah, blah), | | | | come to be recognized as an area "expert." |
| there are several sales to report: (here you might | | | | Many agents and companies offer a "free market |
| give numbers, high price, low price, time on market, | | | | analysis." This is different, what you're saying is, "I |
| etc.). | | | | know what your home is worth, if you'd like to know |
| If you'd like to know the current market value of | | | | just give me a call. |
| your (home or unit), just give me a call. | | | | |