| This morning while I prepared for work I listened as | | | | direct mail or email piece with helpful hints, current |
| my coffee maker slowly dripped water through the | | | | market statistics and contact information. Her |
| aromatic grounds waiting for my daily nirvana fix. | | | | website and social media sites conveyed the same |
| Opening the door I saw the nightly raindrops slide to | | | | message. By using drip marketing this way when a |
| the ground from the moisture laden tree leaves. Our | | | | potential client had need for the team's services they |
| ever playful and faithful dog sat at my feet drooling | | | | remembered Remy McDonald & Associates before |
| in anticipation of his morning treat. If I believed in | | | | any other. While other agents struggled to keep |
| signs, which I do, it would appear that drips would | | | | afloat, Remy and her group were consistently busy. |
| somehow have an appearance in my writing today. | | | | The return on investment was through the roof. |
| So be it. | | | | Smart marketers know there is a need to stay in |
| What does dripping have to do with marketing ideas? | | | | touch with current and prospective clients in order |
| Drip marketing is not about coffee, rain or | | | | for them to purchase from you. There are way too |
| anticipatory drool. Drip marketing is a strategy that | | | | many competitors out there, not to. If you only |
| involves sending out several promotional pieces over | | | | market your message once you will be forgotten as |
| a period of time to a subset of sales leads. Sounds | | | | soon as a competitor captures the public's interest. If |
| rather lackluster in terms of a marketing strategy | | | | you market only twice your message may start to |
| when described like that doesn't it? In reality drip | | | | catch on but you have not yet "hooked" the public's |
| marketing is an enormously successful marketing | | | | attention. If you market three or more times to the |
| strategy. | | | | same set of people your chances of being foremost |
| Most marketing campaigns are based on a sell | | | | in their minds when it comes time to use or purchase |
| produce basis which means the organization | | | | what your business offers grows exponentially. |
| advertising expects results immediately. With drip | | | | Not too long ago Remy was persuaded to try a type |
| marketing the idea is to keep potential and existing | | | | of sell/produce marketing strategy for a while. Her |
| clients interested over the long term. | | | | younger and more tech savvy team members |
| Remy McDonald & Associates used drip marketing | | | | convinced Remy that drip marketing was passé. |
| for years. As a top producing real estate team they | | | | Within three months the team noticed more and |
| achieved that honor through hard work and drip | | | | more competitors garnering local clients. Within six |
| marketing. From the beginning Remy knew where | | | | months only half the potential client base Remy had |
| she wanted to concentrate her advertising dollars. In | | | | built up used her services from the same time the |
| the cutthroat marketplace of real estate she knew | | | | previous year. After nine months of sell/produce |
| the only way to get ahead of the competition was | | | | marketing Remy would meet people around town |
| to have her name be recognized above all others in | | | | and hear "didn't you used to.." |
| the neighborhood. | | | | Changing marketing strategies cost Remy more than |
| The best thing about drip marketing is it requires a | | | | marketing dollars. It cost her and her team income, |
| plan of action. By creating this plan and following it | | | | status and reputation. |
| throughout the year you can guarantee that you will | | | | This year every person in the town where Remy |
| be consistent with your marketing over the long | | | | McDonald and Associates hang their shingle knows |
| term. | | | | once again where to turn for their real estate needs. |
| Every year in January Remy would determine 12 | | | | Incoming business is through the roof and profits are |
| monthly marketing campaign messages. Month to | | | | raining all over the place. All thanks to drip marketing. |
| month homeowners in the area would receive a | | | | |