Equity trading is buying and selling of company stock shares

ign="center">bullish or bearish.
EQUITY• Bull Market: A market where the prices of
The process of sacrificing or committing somea certain group of securities rising or expected to
money today in expectation of financial return later isrise. Bulls are optimistic investors who expect good
defined as investment. The investor indulges in a bitthings to happen in the market.
of speculation (guess) as to how much return he is• Bear Market: A market where the prices of
likely to get. Investor always makes speculation whilea certain group of securities are falling or expected
taking the investment decisions.to fall. In this type of market short selling takes place.
Equity investments generally refers to the buying andThree widely used measures of relative value are:
holding of shares or stock on a stock market by• Price/ Earnings Ratio:
individuals and firms in the expectation of gettingP/E ratio for a stable firm which is growing at a rate
income in the form of dividends and capital gain.comparable to the normal growth rate in the
Dividends are declared by the firm when they earneconomy in which it operates is given by,
profits and the capital gain is earned by selling theP/ EPS = P/E (Pay-out ratio/ r-g)
share when the value of the share rises.Where, P = DPS/ r-g
Equity also refers to the acquisition of ownership of aDPS = Expected dividends per share next yearr =
private (unlisted) company or a startup (a companyrequired rate of return on equityg = Growth rate in
being created or newly created). When thedividends (forever)
investment is in infant companies, it is referred to asEPS = Expected earnings per share next year.
venture capital investing and is generally understoodThe P/E ratio is an increasing function of the pay-out
to be higher risk than investment in listedratio and the growth rate and a decreasing function
going-concern situations.of the riskiness of the firm. If P/E ratio is less than
Few years ago, when the person wanted to buy orthe expected growth rate, then the stock is
sell shares, he or she physically took the certificatesundervalued and if P/E ratio is more than the
to the brokerage firm. But now because ofexpected growth rate, then the stock is overvalued.
technology, these documents are stored• Price/ Book Value Ratio:
electronically. A Demat Account is opened by theThe relationship between the price and the book
investor by registering with an investment broker. Invalue has often helped the investors to identify the
demat account shares and securities are held inundervalued and overvalued portfolios and stocks.
electronic form instead of shares in physical form.P = DPS / r-g
The Demat account number is generated for allWhere, P= Value of stock
transactions to enable electronic settlements ofDPS = Expected dividend per share next yearr =
trades to take place.required rate of return on equityg = Perpetual
To access demat account, internet password and agrowth rate in dividend
transaction password are required. Whenever anyA low P/BV ratio indicates that the firm has a price
purchase or sale of securities takes places then awhich is below the book value. Such a firm is more
confirmation is sent to the client. Purchases and saleslikely to go out of business. So, investors are advised
of securities on the Demat account are automaticallyto make careful decisions about investing in these
made once transactions are executed and completed.firms.
Now trading with a click of mouse or a phone call has• Price/Sales Ratio:
made the transaction easier. The most importantP/S ratio can be estimated using earnings growth
feature of equity investment is its limited liability. Itrate, pay-out ratio and risk.
means as the owner of the stock is not responsiblePrice to Sales Ratio = Price to Earnings Ratio * (Profit
for the payments of the debts if the company is notMargin)
able to. Owing equity shares or stock means even ifPrice to sales ratio is useful to value any company.
the company goes bankrupt, the owner of the stockPrice to Sales ratio for a company can be calculated
will never lose his or her personal assets.by dividing the market capitalization of a company by
The emerging equity markets have now becomeits total revenue for the last four quarters. Price to
more stable, liquid and self sufficient because ofsales ratio is more reliable measure because revenue
larger investment flows, intensive research and morefor a company is difficult to manipulate. Firms with
liberalized economic policy. Emerging equity marketslow profit margins and high P/S ratios are overvalued
offer potentially attractive rates of return, in partand those with high profit margins and low P/S ratios
because the combination of low-cost resources andare undervalued. Investors should be able to identify
technology transfers often produce large profitthem correctly and make investment decisions.
margins for firms operating in such environments.Report this article
Initially, when a market achieves considerableThis article is free for republishing
economic and political stability and beginsSource:
implementing liberalized policies, equity price rises afterRepublish this article
which the confidence of domestic investors is gained
and becomes well accepted as an attractiveAsk a Question About this Article
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