| Flyer marketing can be a very powerful way of | | | | to see you. |
| attracting new clients to your nail technician business. | | | | 3. Give testimonials - People like to hear what others |
| However, the wrong flyer can only send a fraction | | | | think about you and how satisfied they were. So |
| of new business that you should be getting. If you | | | | give people what they want and give testimonials. |
| want to double the response that you get from your | | | | 4. Give a Guarantee- Stand behind your work. Make |
| flyer marketing then you must get away from the | | | | your services risk free by giving a guarantee. People |
| traditional advertising flyer. | | | | also like knowing they are not going to lose their hard |
| The traditional advertising flyer is simply a flyer with | | | | earned money if they are not satisfied, which make |
| your salon name, phone number, your prices and a | | | | your service even more attractive. |
| list of your services. Perhaps you may have a line | | | | 5. Give a call to action - Tell your readers what you |
| that says "Call me today for an appointment". | | | | want them to do. If you want them to visit your |
| Traditional advertising does not work for sending you | | | | website, entice them to go there by offering a free |
| the kind of response you hope for, from your | | | | gift. If you want them to come in to see you, entice |
| marketing efforts. | | | | them to come in for a free gift. Show urgency by |
| Whenever you give out a flyer of send a flyer you | | | | stating your books are filling fast. Your call to action |
| want it to act like a salesperson for you, delivering a | | | | gets them to move quickly. |
| message to your prospect that you are the best at | | | | Take time to create flyers that catch peoples |
| what you do. It should also give them a compelling | | | | attention and get them to take action. Sometimes it |
| reason to come and see you. | | | | will take testing several different flyers to see which |
| For a flyer marketing to be effective you should | | | | pulls the most clients. Testing is part of marketing |
| focus on: | | | | and never should be overlooked. You can never |
| 1. Catchy headlines - You want your flyer to reach | | | | know which headline or gift offer works best for |
| out and grab your target audience attention. Using | | | | pulling in clients unless you test. |
| your business name is not an effective headline and | | | | Flyer marketing can get you more clients, but you |
| you should avoid using it as such. A headline like " | | | | must know how to do it correctly for best results. It |
| How to get longer stronger healthy nails in 7 days" is | | | | can be a powerful way to get your prospects to see |
| a catchy headline that will make someone want to | | | | that you are the best at what you do and |
| know more. | | | | understand why they should come in to see you. An |
| 2. Show before and after photos of your work - | | | | effective flyer will do this for you. It will separate |
| Giving visual proof shows how good your work is | | | | you from the other nail technicians and make you |
| and helps prospects to visualize what they would | | | | stand out. Use these tips to help you get more |
| look like using your service. This is how to dig into | | | | clients for your nail technician business. |
| their emotions and get them to think about coming | | | | |