| Short selling is a technique that many stock | | | | more about it and try it on your own it will start to |
| brokerages allow. It allows you to Sell High then Buy | | | | make sense. It is used successfully every day by |
| Low, which is the opposite order of the traditional | | | | thousands of traders. It is somewhat controversial, |
| Buy Low, Sell High technique. | | | | however. In fact, the SEC considered banning it for a |
| First, you will need to apply for a margin account | | | | while. But after they made better regulations on it, |
| with your trading brokerage. Having margin gives you | | | | they decided to continue allowing it because it is a |
| the ability to buy more stock than the cash you | | | | healthy part of the market. When prices are |
| have available by borrowing money from your | | | | dropping, who is going to buy the shares from people |
| brokerage. This is also called leverage because it | | | | needing to get rid of them? Short sellers, along with |
| allows you to do more with the money you have. All | | | | traders looking for bargain prices. |
| brokerages require a margin account to do short | | | | Caution: Before you try it this technique, keep in mind |
| selling. | | | | that you will be "swimming against the current," so to |
| Second, you need to find a stock that you believe | | | | speak. The market in general has a tendency to go |
| will be dropping in price soon. However, not all stocks | | | | up about ten percent every year. You will be betting |
| are available for shorting due to supply limitations or | | | | that the company is going down in value, which is the |
| other restrictions. When you go to short sell this | | | | opposite intent of most companies! The owners and |
| company, your brokerage will let you know if it is | | | | managers will be trying to turn the company around |
| available to short on their system. The brokerage | | | | every day, so do not hold your shorted position for |
| needs to have those shares available to lend to you | | | | long! You should also practice this technique with an |
| before you can sell them. | | | | online stock market game to get the hang of it. |
| This concept may sound strange, but after you read | | | | |