| The Buyer's Agent is responsible for crafting, | | | | they assume. The purchase agreement you write |
| presenting, writing a proper contract for, and | | | | must protect them by addressing every issue - the |
| prompting acceptance of a good offer. Follow these | | | | price being offered, the items to be included in the |
| steps: | | | | purchase price, the amount to be deposited, the |
| 1. Your first step is to guide your clients toward a | | | | closing date, the date the offer becomes null and |
| competitive offer. Perform at least a quick | | | | void, and any condition that accompanies the offer, |
| competitive market analysis, or CMA, to determine | | | | including contingencies based on the outcome of |
| the value of the property. Among the factors you'll | | | | inspections, approval of financing, and personal |
| want to weigh are the home's current value based | | | | property transferring with the sale or other issues. |
| on the value of comparable properties, regional | | | | 3. When you're ready to present to the sellers, |
| housing inventory levels, and the competitive nature | | | | present the offer and your buyers as the best in the |
| of the current marketplace. Your findings will help | | | | marketplace. Presenting the offer favorably to the |
| your clients arrive at a reasonable price decision and | | | | seller can mean the difference between your clients |
| help you to counsel them as they make a | | | | or other bidders buying the house. The stronger you |
| competitive offer. | | | | can position your buyers by presenting their financial |
| 2. Once your clients have arrived at a competitive | | | | capacity, superior commitment, motivation, and even |
| price to offer, your primary job as their | | | | a human connection, the more you will swing the |
| representative is to properly prepare the contract | | | | negotiation in favor of your clients. |
| you will present on their behalf to the sellers. Your | | | | For some sellers, a human connection is the tipping |
| goal must be to protect your clients by writing terms | | | | point in choosing one set of buyers over others. For |
| and conditions that convey their intentions and meet | | | | example, an offer from a family the sellers imagine |
| their goals. | | | | will re-create their cherished memories in the home |
| For most people, a home purchase represents the | | | | may trump another offer that is absent the human |
| largest investment they make, the biggest purchase | | | | connection, even if the offer results in equal or even |
| in their lives, the greatest and longest-lasting debt | | | | slightly less money. |