| here are always bright moments in your day. No | | | | men can deliver on the basis of a single tablet. The |
| matter how many other items of news cross your | | | | somewhat infamous nickname says it all. Whereas |
| desk which show economies slowing down or people | | | | the other two competitors give four to six hours of |
| doing bad things, there is always something that can | | | | performance, Cialis is the clear winner with thirty-six |
| lift your spirits again. In this instance, we have the | | | | hours. However you try to spin the numbers, you |
| third quarter earnings figures out of Eli Lilly. This | | | | cannot escape the clear superiority of Cialis. |
| pharmaceutical manufacturer has been in the wars | | | | But the real innovation driving the growth of market |
| recently and its share price has reflected this | | | | share is the ânewâ once-daily |
| uncertainty. But there is an interesting trend revealed | | | | version. This is ânewâ in a limited |
| in the latest report. As the manufacturer of Cialis, Lilly | | | | sense. It has been available in Europe for some time, |
| has been investing heavily in promoting its product. | | | | but we are only just beginning to see the results of |
| The figures so far in the current year show a 24% | | | | the sales in the US market following FDA approval. |
| increase in sales around the world. So how much | | | | This format of the tablet uses a significantly lower |
| money does that represent? The answer is a total | | | | dose on a once-daily schedule and |
| of $376.6 million, of which $139.8 million represents | | | | âguaranteesâ success 24/7. So this |
| domestic sales in the US driven both by increased | | | | is a really bright spot in Lillyâs report and, if |
| demand and a higher price ex-factory. With the fall in | | | | this trend continues (up by one forth year-on-year), |
| the value of the US dollar, overseas sales were more | | | | it will do much to maintain Lillyâs overall |
| profitable. | | | | profitability and enable it to maintain its schedule of |
| Letâs just pause there for a moment. The | | | | new drugs in the development pipeline. Shame about |
| weekend pill is worth slightly more than $40 million | | | | the rest of the stockmarket. |
| per month to Lillyâs gross revenue. | | | | Report this article |
| Thatâs a lot of pills at wholesale prices! | | | | This article is free for republishing |
| Should we be surprised at the success of this | | | | Source: |
| product as against the brand leader (that little blue pill | | | | Republish this article |
| weâre not allowed to mention here)? | | | | Ask a Question About this Article |
| Frankly, I donât think so. Cialis has two | | | | >> Marther Realmuto |
| major advantages. The first is the length of time | | | | >> How can i protect myself from bullying? |