| Plasma television is comparatively a late introduction | | | | Apart from the new motion handling techniques, |
| in the market. Based on an entirely different | | | | refresh rates are now much improved. Almost all |
| technology from the other popular flat panel product | | | | models of plasma television have refresh rates of |
| LCD, it has many additional advantages than earlier | | | | 100 Hz. Hitachi, LG, Pioneer, and Samsung are among |
| categories of television. But in the recent past, | | | | the leaders of television industry who have |
| plasma television lost its sheen in the UK markets and | | | | introduced improved versions of plasma television. |
| consequently its market share was reduced | | | | The advantage of plasma is that the technology is a |
| considerably. The main reason is the apprehension | | | | unique one. The screen contains innumerable pixels |
| about the burn in phenomenon that afflicts the | | | | and each pixel contains red, green and blue elements |
| plasma screen. Another reason was the cost factor. | | | | which combines together to produce 16 million |
| Other varieties of television are available at cheaper | | | | colours. No other television screen can offer such a |
| rates and these facts tilted the balance against | | | | perfect colour reproduction as Plasma. |
| plasma. Of course plasma television offer superior | | | | No wonder, plasma television has made a comeback |
| colour reproduction than other televisions, but it is | | | | in the UK market. It is now on a stronger wicket |
| definitely more expensive. Those consumers who do | | | | having regained the consumer confidence. Market |
| not want to compromise with the quality always | | | | reports indicate that plasma television sales in UK |
| opted for plasma, but then majority of consumers | | | | markets have increased by 21.4 percent in the first |
| prefer to go for cheaper products at a time when | | | | quarter of 2010. Industry is taking advantage of the |
| the economic recession rocked the country. | | | | superior performance of the plasma display panel. It is |
| Now that the economy is regaining strength and | | | | now acknowledged and accepted that plasma is the |
| conditions have improved, market is becoming vibrant | | | | best option when it comes to larger screens. It is the |
| once again. Plasma television manufacturers, having | | | | most favourite choice for home theatre or similar |
| read the writings on the walls have come out with | | | | applications. Another remarkable characteristic of the |
| new ideas and innovations. Burn-in problems which | | | | plasma television which is appealing to the consumers |
| was inherent in the plasma technology has been | | | | is its longevity. If properly maintained the television |
| adequately addressed. New cell designs and improved | | | | will serve without problems for about 25 years if it is |
| quality of phosphorus gas could eliminate this | | | | used for 5 hours a day which is considered as the |
| anomaly. Latest productivity measures helped to | | | | normal viewing pattern among the modern |
| reduce prices. | | | | consumers. |
| New technologies like 3D are being incorporated. | | | | |