| TIP #1: Avoid the "Too Much Information" Syndrome | | | | Chances are good that your recipients will look at the |
| I've seen many a marketing postcard that just has | | | | back of the card first. Think of how your mail gets |
| too much information on it. Too many words set in | | | | delivered to you each day. It probably goes into your |
| tiny type is an all too common problem. | | | | mailbox address side up. |
| And the poor recipient, who only has limited time in | | | | This means that the back of the postcard shouldn't |
| his/her day, feels overwhelmed and gives up. Into | | | | be an afterthought. |
| the trashcan your card goes. | | | | Yes, you do have to squeeze the sender's and |
| Ouch. | | | | recipient's addresses and the stamp or indicia in there, |
| The solution? Let that postcard sit for a day or so. | | | | but you do have a lot of extra room for creativity. |
| Then, when you're feeling grumpy and | | | | You could even employ elements of your front |
| argumentative, go back and edit that card copy. | | | | design on the back. Like your logo, your photo and |
| When you're in a bad mood, you'll be merciless with | | | | your website address. |
| all of those "fluff" words that seemed so | | | | Or try this idea: Let's say you're a real estate agent |
| indispensable before. And those sentences that just | | | | looking for listings, and you'll provide a free market |
| ramble on and on? They'll be trimmed down -- way | | | | analysis to those who request one. Make the same |
| down. | | | | offer on the front and back of your postcard. That |
| TIP #2: Back Before Front | | | | way, your prospects will see it, coming and going. |