Real Estate 101 - Listing Agent vs FSBO

The number of property owners selling their landIt is important to be patient, price your home fairly
independent of a realtor has seen a sharp decreasebut also allow a little wiggle room for the inevitable
in recent years. In fact, it has dropped sixprice haggling and be extra cautious to avoid
percentage points over the last decade, according tounqualified buyers. This can help prevent deals from
the latest numbers from Chicago-based Nationalfalling through. To get a deal in the first place,
Association of Realtors. As of the beginning of 2007,however, sellers must market their property and
a mere 12 percent of all real estate transactionsdon't shy away from offering incentives like a
were for sale by owner, or FSBO.decorating allowance or paying the fees of the
One factor influencing the statistics may be ownerbuyer's agent. Among the buying community, FSBOs
frustrations with a fluctuating housing market.are notoriously associated with great deals. Make
Owners have other things working against them, too.sure you arm yourself with the tools to avoid
They cannot register property in the MLS listings, onebecoming a casualty of that mindset.
of the most popular search tools for propertyFSBOs also have a reputation for misleading buyers
shoppers. It takes a real estate agent to geton such things as the true condition of the house or
property included on that list. Realtors may also havethe severity of the house's problems. This is not
more connections and more techniques, experiencealways intentional. Many homeowners really don't
and training that could net higher offers.know the extent of the damage and do not intend
Property owners, on the other hand, will know moreto mislead. This is where a crackerjack home
about factors like the home's specific strengths andinspector can come in handy. Not only can a home
weaknesses, the neighbors and the schools. Theyinspection help justify the home's price, but it can
may, however, shy away from pricing their housealso set the buyer's mind at ease and perhaps help
high and may agree to come down too quickly. Fromclose the deal faster.
mid-2005 to mid-2006, five percent of real estateAnother good reference tool is a local competitive
transactions were closed by realtors who took overmarket analysis. This can help ensure that a FSBO is
a FSBO that fizzled. Only one percent of transactionsselling for what it is truly worth. The lender's desk is
within the same time frame were sellers who startedthe worst possible place to find out that a seller
with realtor representation and later switched toovercharged for a home, but it happens all too often.
FSBO, according to the NAR.Realtors are immensely more experienced and
FSBO transactions - particularly when handled byknowledgeable in all things real estate - from selling
first-time sellers - have been said to sit longer, sell fortechniques to legal matters. However, at the very
less, cause more headaches and increase confusion.least, a seller would be wise to bring in a real estate
So why would sellers even want to try? Thelawyer to ensure the legality of the transaction. It is
average real estate commission is about six percentalso a good idea to involve a bank, as opposed to
and many property owners see FSBOs as a way tothe seller alone, in the process of handling escrow
pocket more cash. In reality, however, NAR statisticsfunds.
show that homes generally go an average of aboutFSBO transactions can be smooth if the seller has
16 percent higher when sold by realtors.related experience. FSBOs can save money if the
For sellers absolutely determined to go it alone, thereseller avoids backing down on price too much. If,
are a few key points to remember. There are somehowever, the seller finds themselves stalling with no
Internet web sites available now that are veryend in sight, it is best to turn to a realtor as soon as
professional in appearance and offer FSBOs anpossible. The longer a house sits unsold on the
alternative to the elusive MLS listings. Plenty ofmarket, the worse position the seller will be in. It
high-quality photos are crucial with any marketing, andlooks bad to potential buyers and they will wonder
Internet marketing is undoubtedly one of the mostwhy the home hasn't sold. In reality, it may simply be
effective methods. Many of these FSBO listing weba matter of ineffective marketing on the seller's part.
sites will now offer extra perks, like yard sign rentalTime is money, and a house sold on commission is
and print advertising.better than a house not sold at all.