| Real estate postcards have been used by realtors | | | | them market updates every month. Check in with |
| for years to generate new business. Created | | | | them regularly. Many times real estate postcards |
| correctly, these mailings can be a highly effective | | | | don't produce instant income, but the contacts they |
| marketing tool. However many agent waste | | | | create can be priceless in the future. |
| thousands of dollars every year creating poorly | | | | Call To Action: |
| designed postcards. This article will give you the basic | | | | A "Call To Action" segment of a real estate postcard |
| rules you should follow for every single real estate | | | | is the most important element and the most often |
| postcard you send out. | | | | overlooked. Many agents assume that a potential |
| What You've Done: | | | | client will call them if they're interested. A call to |
| Always remember that the general public is highly | | | | action can increase your return rate on your mailings |
| skeptical of any mailing they receive. As they sort | | | | by 100% - 200%. |
| through their mail, you have about 1 second to grab | | | | Some of the best call to actions we've used: |
| their attention. For a real estate postcard, this should | | | | - Call Us Now To See If Now Is the Right Time for |
| be a short, one sentence exclamation of your | | | | You To List |
| accomplishment. Here are some examples: | | | | - Call Us Now To For the Latest Market Stats |
| - Just Listed! | | | | - Register on Our Web Site for Daily Market Updates |
| - Just Sold! | | | | Never forget to include at least one call to action on |
| - Under Contract Guaranteed! | | | | each side of your postcard! |
| - -See Why Your Neighbor Used Me! | | | | Save Money on Real Estate Postcards: |
| All of these headlines encapsulate your achievements | | | | If you're going to be successful in any direct mailing |
| and why the potential client should pay attention. If | | | | campaign, you need to be consistent. That means |
| you just listed or sold a neighbor's house, the | | | | mailing to the same household every month for at |
| recipient will continue to read your postcard. | | | | least a year. This can be expensive. Here are a few |
| Make sure that you highlight any special | | | | tricks we've found to save money on real estate |
| achievements you've had in their local area that are | | | | postcards: |
| relevant to them. Sellers rarely care if you have the | | | | - Use coupon sites. There are websites available that |
| latest certifications but will take notice if you just | | | | provide daily deals and discount codes for online |
| sold a house down the street in 2 weeks. | | | | postcard printers. |
| Free Offer: | | | | - Use Standard / Bulk Postage. Make sure that |
| The public loves free information. On a real estate | | | | whatever printer or mailing company you use offers |
| postcard you can offer all sorts of free information. | | | | a bulk rate postage option. This can save you over |
| Let your potential clients know that if they contact | | | | 20 cents per piece. |
| you, you can provide them: | | | | - Use Color on Only One Side. Most online printers can |
| - Free List of Sold Homes in their area | | | | print color on the front and black and white on the |
| - Free Market Statistics for their neighborhood | | | | back. The savings can be substantial. |
| - Free value evaluation of their home | | | | If you use these guidelines every time you send out |
| Many times sellers aren't looking to sell now, but will | | | | a mailing, you'll see your rate of return increase |
| be in 6 months. Getting them to contact you now is | | | | dramatically. |
| critical. Having their contact information is key. Send | | | | |