Selling Your Home? Know More About The Sales Practice Called "Buying A Listing".

Have you decided to sell your home? But, do youwill be excited to pick realtor number three in the
have any good idea of what you think it is worth?above situation!
In order to become a sensible home seller, all youIf you think this agent will listen to your input and
need to do is to schedule appointments with at leastwork with you and is willing to start out at your price
three local listing agents who have been hanging stuffand if you need to drop the price later, you can do
on your front doorknob for years.that easily, let me tell you that you are highly
Once the appointment is fixed, each realtor will comemistaken!
prepared with what is called as a "CompetitiveThe fact is that the third agent is someone who is
Market Analysis" on fancy paper. These realtors willengaged in a questionable sales practice called as
then recommend a specific sales price."buying a listing." To state it more clearly, he actually
Now, say, for instance, two of the three realtors"bought" the listing by suggesting you might be able
come up with prices that are lower than youto get a higher sales price than the other agents
expected. Even after they back up theirrecommended. His intention from the beginning is to
recommendations with recent sales data of similareventually talk you into lowering the price.
homes, you remain convinced your house is worthNow, the question arises why realtors have to do
more.this. There are two reasons for it.
Next, when you interview the third agent's figures,First, a hard working agent feels pressure from a
you realize that they are much more in line with yourhomeowner who has an inflated perception of his
own anticipated value, or maybe even higher!home's value. Second, there are a few agents who
It is quite obvious that like everyone else, even youengage in this sales practice routinely.