| If you own a website or page, then probably one of | | | | Inherent in this is another good fact about SEO - the |
| the things you're most concerned with is promoting it | | | | fact that most of the time the person who stumbles |
| and ensuring it gets seen by lots of people, making | | | | upon your site will have been looking for it. As you |
| 'Search Engine Optimisation' (or SEO) a highly useful | | | | control search engine optimisation by appealing to |
| skill or service. This then in turn has many benefits | | | | certain 'keywords' and 'keyphrases', that means that |
| for your website and your business - helping you to | | | | you are anticipating what people are going to type in |
| get your advertising clicked and your affiliate | | | | to reach your site and whether those people will be |
| products bought, informing people who were | | | | interested in your product or not. As such, if you |
| unaware of your company what it is and what you | | | | target 'gardening in Kingston' as your key phrase then |
| do, and hopefully getting new clients and business. | | | | you can be sure that the people who find the site will |
| So in these respects it's very much like other forms | | | | have typed in at least 'gardening' or 'Kingston' making |
| of advertising in that it will show your site to more | | | | them more likely to need your service. By contrast, |
| people. Just as a television advert will get someone | | | | with a television advert or an ad in a magazine you |
| to your website, so too will SEO. However in many | | | | will be advertising to literally everyone who happens |
| ways SEO is actually more useful than other forms | | | | to be watching/reading meaning that to many people |
| of advertising, and it certainly has many benefits that | | | | it simply won't be relevant. |
| put it above other forms of marketing. | | | | As though that wasn't enough, SEO also comes with |
| First of all there is the simple practical advantage that | | | | free market analysis. Because most hosting services |
| SEO affects people who are already at their | | | | let you see the search terms that visitors used to |
| computer. If someone sees an advert they like on | | | | find your site, that means that you can see how |
| television then it will likely have told them at the end | | | | successful your individual pages, search terms and |
| to go to the website. While a viewer might then | | | | other SEO aspects are. This means that you can |
| remember the address and look it up later, there's a | | | | then pour your efforts into the things that are |
| good chance they'll simply forget or won't be | | | | working in order to greatly increase your visitors |
| bothered enough. However with search engine | | | | further. This is vastly superior to other forms of |
| optimisation you know that the viewer is already at | | | | marketing where you are forced to guess how |
| their computer - and they don't even have to type in | | | | successful each advert has been based on when |
| the address but can simply click the link instead | | | | your traffic rises compared to when the advert goes |
| making it much easier and more tempting. | | | | live, or to pay for expensive market research. |